TRUEHOMEPROS

1. About Esta Inc. and TrueHomePros.co

TrueHomePros.co is operated by Esta Inc. ("Company," "we," "us," or "our"). We are a free referral and lead generation service that connects homeowners with independent local service providers, including pest control contractors.

Contact Information:

2. Information We Collect

We may collect the following types of information when you visit our website or submit a service request:

• Personal Identification Information: First name, phone number, ZIP code, and email address (if provided).
• Service Request Details: The type of pest problem you describe.
• Device & Usage Data: IP address, browser type, pages visited, time spent on pages, referring URLs, and other standard web analytics data collected via cookies and similar technologies.
• Location Data: General geographic location inferred from your IP address or provided ZIP code.

3. How We Use Your Information

We use the information we collect to:

• Match you with local, independent pest control contractors in your area.
• Contact you by phone, text message (SMS/MMS), or email regarding your service request.
• Share your information with our network of independent service providers so they may contact you directly.
• Improve the functionality, content, and user experience of our website.
• Comply with legal obligations.

4. Sharing of Your Information

By submitting a request on TrueHomePros.co, you acknowledge and agree that your personal information may be shared with:

• Independent contractors and service providers in our partner network who may contact you about your pest control needs.
• Marketing partners who help us operate and advertise our services.
• Analytics and technology providers (e.g., Google Analytics) who help us understand website usage.
• Legal or regulatory authorities when required by law.

We do not sell your personal information to unaffiliated third parties for their own independent marketing purposes without your consent beyond what is described in this policy.

5. TCPA Consent & Communications

By submitting a form on this website, you expressly consent to receive communications from Esta Inc. / TrueHomePros.co and its partner contractors, including:

• Phone calls (including automated dialing systems and pre-recorded messages)
• Text messages (SMS/MMS), including automated texts
• AI-generated calls
• Emails

These communications may be made even if your number appears on a federal, state, or local Do Not Call registry. Consent is not a condition of purchase. Message and data rates may apply.

Opt-Out: You may opt out of text messages at any time by replying STOP. You may opt out of calls by requesting removal during any call. You may opt out of emails by using the unsubscribe link in any email.

6. Cookies & Tracking Technologies

We use cookies, web beacons, and similar technologies to enhance your experience on our site and to analyze traffic. You can control cookie settings through your browser. Note that disabling cookies may affect the functionality of our site.

7. Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect your personal information from unauthorized access, disclosure, or destruction. However, no method of internet transmission or electronic storage is 100% secure, and we cannot guarantee absolute security.

8. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites and encourage you to review their privacy policies.

9. Children's Privacy

Our services are not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected such information, please contact us immediately.

10. Your California Privacy Rights

If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA), including the right to know, delete, and opt out of the sale of your personal information. To exercise these rights, please contact us at the information provided above.

11. Disclaimer Regarding Contractors

TrueHomePros.co is a free referral service. All contractors and service providers in our network are independent. Esta Inc. does not warrant or guarantee any work performed by any contractor. It is the responsibility of the homeowner to verify that any hired contractor furnishes the necessary license and insurance required for the work being performed. All persons depicted in any photo or video on this site are actors or models and not contractors listed on TrueHomePros.co.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date. Your continued use of our website after changes are posted constitutes your acceptance of the updated policy.

13. Contact Us

If you have questions about this Privacy Policy or our data practices, please contact: